Bronies in the Mist pt II - Age & Gender Distribution of Bronies

The first thing I wanted to know as I began to beat a path through the Bronyverse was simple: Who are these guys?  Well, there’s no better way to get an answer than to ask a question, so I posted a (poorly designed) survey on the My LittlePony: Friendship is Magic Brony Forums.  In this post I’ll address the two most basic facets of Brony demography – gender and age.

             

The survey received 49 responses – not nearly the number that I’d hoped for.  At the time of this writing, the membership of the MLP Forum is reported to be 12,753, excluding myself. ¹  This means my sampling size was a paltry 0.38% of the community and is therefore hardly representative.  Nonetheless we shall plunge boldly forward, keeping always in mind that our conclusions must necessarily be tenuous in light of our small pool of responses.

Colts & Fillies – The Brony Gender Gap

In a testament to  my nigh infinite foresight, gender was not a question on the initial survey; it simply did not occur to me that there would be female members of a forum for Bronies.  (Here we see my own preconceptions at work already – hardly promising.)  It was only after the fact that I chose to gather this data, and to accomplish this I used the publically available user profiles of the forum users who responded to the survey.  From this, we see that in 49 respondents we have 41 males, 5 females, and 3 who declined to specify a gender. (See Fig. 1)

Fig 1. - Respondents by Sex.  (n=49)

As you can see from the graph, respondents were approx. 84% male.  Although the sampling size is small, the disproportionate representation of males here is nonetheless interesting.  While I was unable to find data on average gender breakdown of internet message boards, I was able to find a recent Pew study² of overall social media use which indicated that women  are actually somewhat more likely to make use of social media websites than men.  Granted, the Pew studied focused on specific websites such as Facebook and Pinterest and so is only of limited use to us as we compare it to the demographics of a single specialized fan forum, but it still drives homes the striking gender disparity among the Brony survey respondents.

When we add to all this the fact that My Little Pony: Friendship is Magic is specifically targeted at female viewers, it becomes rather more puzzling that the users of a forum dedicated to the show are preponderantly male.  Perhaps it’s the case that there aren’t more female users of this particular forum because it is specifically known as a Brony forum and females interested in discussing the show assume, as I did, that it is intended solely for male fans.³  I would be curious to know if there are more female users on other MLP forums elsewhere on the internet, but that’s a question for another day.  (At this point it may be worth noting that there does not appear to be an “official” MLP forum anywhere - I looked for one to see if perhaps the  more "traditional" fans of the show are congregated there. There is an official My Little Pony website however, which offers among other things a fetching printable iron-on image of the character Rainbow Dash for free download.)  Of course, it may also be the case that females are simply underrepresented in the sample because of the small pool of respondents.⁴

Looking a Gift Brony in the Mouth – Age Distribution of the Sample

All 49 respondents provided an answer to the survey question “How old are you?”  Of these, 47 responded with a numerical age, while two responded with ranges (for example, “early 20s”).  I attempted to privately contact (via the forum’s personal message feature) both of the respondents who gave age ranges to request clarification – one responded with an exact age; the other did not respond.  Many of the responses did, however, have qualifications or addenda such as stating that the respondent would be “turning 22 in a few weeks”.  In these cases, I used the current age of the respondent at the time of survey, not the projected age.

Fig. 2 - Respondents: Adults vs. Minors (n=49)

           

As can be seen in Fig. 2 above, approx. 59% of survey respondents were adults aged 18 or older.  The lone respondent with a non-specific age is included in this statistic, as they reported  being in their “late 20s”.  I was surprised to see that 41% of the respondents were minors, given the online reputation of Bronies as an older group that remains fairly distinct from younger fans.

Using only responses supplying a numerical age (n=48), we see a strikingly large range in reported ages of some 31 years; the youngest respondents being 13 and the eldest being 44.  The mean age of all respondents was 19.875 – still within the range of my expectations but assuredly at the lower end.  The mean age of female respondents (n=5) was 18, lower than the mean age of males(n=40), 19.8.⁵  However, as we’ll see below, the mean age doesn’t tell the whole story.

Fig 3- Age Distribution of Respondents (n=48)

(Click for larger image)

Looking at Fig. 4, it becomes apparent that the ages of survey respondents largely cluster around the mid-teens to early twenties.  85.42% of all respondents reporting a specific numerical (n=48) are under the age of 25 and 64.58% are under 21.  The mode of all reported numerical ages (n=48) was 14 years. 

Rather than consisting almost entirely of adult males, we see then that this sampling of Bronies is composed largely of teens and young adults.  It appears from the survey data that the mean age of the group is pushed upwards by a handful of significantly older respondents who may be outliers.  A much larger sample size would be highly desirable in order to search more definitively for  patterns of age distribution and to minimize the possible effects of sampling bias; e.g. younger forum users might be more likely than older ones to take a random survey on a message board.

             

To sum up this section, I have to say I was surprised by the demographics of the sample.  I had not expected females to be present at all, so their appearance as even a small percentage of the sample caught me off guard.  It was the age distribution, however, that surprised me the most, as Bronies are typically portrayed online as adult men, when in fact we see that a significant portion of them are in their mid to late teens.

So far I've had my preconceptions of Bronies challenged on both of the subjects I've attempted to measure. That's already pretty exciting and we're still just getting started.  Please join me next time as we discuss the portrayal of Bronies across the web and talk to Bronies themselves about the bad rap they get online.

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1.) This is according to a running counter of registered users on the front page of the site.  It was not possible for me to determine how many of these users are currently active in the forum on a regular basis.

2.) Duggan, Maeve and Brenner, Joanna; The Demographics of Social Media Users – 2012. http://pewinternet.org/~/media//Files/Reports/2013/PIP_SocialMediaUsers.pdf

3.) I have since learned that adult female MLP fans who associate closely with Bronies are sometimes called “Pegasisters”.  Equine wordplay is in abundance in the My Little Pony community.

4.) I hasten to remind readers once again that these statistics are not meant represent the demographics of My Little Pony fans as whole, merely the demographics of this particular internet forum of self-described Bronies and Pegasisters.

5.) Savvy readers will note that the mean ages of males and females are lower than the total mean – This is because the three “gender unspecified” respondents were aged towards the higher end of the range.

Bronies in the Mist: An Outsider Studies the Internet's Most Misunderstood Subculture

Introduction

Long ago, from the primordial mists of the 1980s, there emerged a toy line and attendant animated series called My Little Pony.  I was a kid at the time, and I remember being aware that this cartoon existed.  I also knew that it was a “girl’s cartoon”, like Rainbow Brite or Jem and the Holograms; there was no doubt in my five year-old mind that I would burst into flames faster than a vampire in a church were I to watch it.¹  I have no firsthand memories of the particulars of the show, but a quick look around Youtube does not reveal it to be a thought-provoking piece of art.

Like almost all 1980s children’s franchises, My Little Pony existed for a while, vanished, and then languished in shadowy undeath for a couple of decades; a lingering specter in the consciousness of former 80s kids.  A collector’s market for the original merchandise existed and periodically a new animated property, such as the Disney Channel’s My Little Pony Tales would make a brief appearance, but the franchise’s best days seemed behind it.

Then something unexpected happened – My Little Pony’s owner Hasbro, which was still counting the money from Michael Bay’s Transformers film and the subsequent surge in that property’s merchandising prospects, decided to resurrect My Little Pony in the hopes of hitting another rebranding homerun.  Animator and director Lauren Faust, who had previously worked on such well-regarded Cartoon Network properties as The Powerpuff Girls and Foster’s Home for Imaginary Friends², was brought in to develop the new series with an eye towards steering the franchise away from its ooey-gooey, saccharine-soaked plots and clichéd depictions of female characters.  Thus, in 2010, premiered My Little Pony: Friendship is Magic.

So why in the hell am I telling you this?  My last post was a review of the freakin’ Giant Claw, so what in the world does My Little Pony have to do with anything?  Well..not much; BUT while I don’t have all that much reason to talk about My Little Pony itself, I think there may be an interesting discussion to be had about the show’s unintended fan base.  As anyone who’s been on the internet in the last three years or so is no doubt aware, My Little Pony: Friendship is Magic, while aimed squarely at young girls, has also attracted a very vocal contingent of adult male viewers.  They call themselves “Bronies”, and they are what I’m interested in discussing.

Maligned in many corners of the web as everything from pederasts to bestiality enthusiasts to just plain weirdoes, Bronies tend to do their, well, Brony-ing largely amongst themselves.  They have their own internet forums and their own conventions.  Some of them, when posting on Brony-friendly forums, even adopt terms from the TV series, such as using the phrase “anypony” instead of anybody”.  It’s hard for an outside observer to get a bead on these guys.  On the one hand, they’re fans of what’s probably the most inoffensive show currently on television and devote lots of effort and creativity towards generating fan content that is often fairly impressive in both scope and execution. On the other hand, a Google image search for My Little Pony will quickly yield results for such creepy items as fan-made erotic artwork bearing titles like My Little Pony: Lingerie is Magic.  Frankly, some of the creepy stuff is also strangely impressive in its scope and execution.

The bottom line is that I want to know who the Bronies are.  How old are they?  Why are they so interested in this particular property?  Are the ones pinning chapter after chapter of erotic fan fiction the norm, or just highly visible outliers who attract unwanted negative attention to the group?  I want to know all that and more.

To that end, I’ve enlisted the aid of a cadre of Bronies over at the My Little Pony Friendship is Magic Brony Forums.  They’ve generously agreed to answer my questions and talk to me about life on the inside of Brony culture.  From these surveys and interviews, I hope to paint a more accurate picture of this subculture than was heretofore available to outsiders.  This post is the beginning of  a multi-part essay during which we will try to get a firmer grasp on these often talked about, but rarely talked to web denizens, these Bronies in the Mist.

Hypotheses

To start off, I recognize that the term “hypothesis” may be inappropriate here, as this “study” of mine is almost staggeringly unscientific in nature.  That said, I’m going to cling to the delusion that I’m above using the word “assumption”.  In any event I hypothesize that my survey will show the mean age of self-identified Bronies to be between 19-23 and that the majority of them will have at least some college education.  Furthermore, it is my expectation that slightly less than half (perhaps 40%) will self-identify as members of “Furry” subculture.  I suspect that many of them will report feeling as though their group is thought of negatively and perhaps even unfairly treated by other groups present on the internet and that at least half of them will not be “out”, such as it is, to their non-Brony friends.

In more broad terms, I think we shall see that the perceived biases of others against Bronies will strengthen the in-group commitment of Bronies and that this in-group, out-group interplay will contribute to insularity with the community and may result in some distrust of outsiders.  Likewise, I think we may see that the creative aspect of the group is likely to be highly valued by members and may also contribute to in-group solidarity, i.e. “Look what we have generated.”³

Finally, I’m interested to see if the accepting, friendly message of the Friendship is Magic TV series is personally important to Bronies themselves.  Specifically, I’m curious to see if Bronies consciously see their interest in the show as something of a statement against the increasingly hyper-masculine image of males often portrayed in the media.^4<.sup>

Potential Problems

In advance, I would like to say that I foresee huge problems with any statistics I generate based on what I anticipate to be a vanishingly small sample size of survey respondents.  The forum on which I have posted my survey questionnaire appears to have approximately 1240 members, based on the site’s Member List, and I expect to receive usable responses from less than 5% of them.  This would obviously make it impossible to draw any scientifically meaningful conclusions about Bronies as a whole.

I also expect that there may be some reticence on the part of the Bronies who’ve agreed to speak with me with regard to talking about the less savory aspects of Brony culture.  By this I mean such things as the large amount of erotic fan-generated materials about the show’s characters or the group’s relationship to the Furry subculture.  This may be made all the worse by my decision to administer my initial “survey” as an open thread in a message forum; That is to say, my respondents are aware that their answers are visible to others.

It also goes without saying that I’m wholly ignorant of the principles of this sort of experimental design, so I think we can safely assume that gaping holes in my methodology will erupt throughout the process.   

Regardless of all this, I expect to have a good time exploring the world of the Bronies, I hope you’ll come along for the ride.

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1.) The lone exception to this proscription against“girl shows” was arguably She-Ra.  Since she was He-Man’s sister it was okay to watch her show, although I seem to remember that those of us who did kind of kept it on the down-low.

2.) And also, weirdly, that old MTV show The Maxx.

3.) See Samuel F. Gaertner’s work on common in-group identity.

4.) For more on the portrayal of masculine imagery in the media, I highly recommend Jackson Katz’s short film Tough Guise: Violence, Media, and the Crisis in Masculinity.